What is data backup?

Simply put, a data backup is a copy of files from your computer or device for the purpose of being able to restore them in case of data loss.

Keeping a backup of your important business files and data is essential for several important reasons from computer viruses to hardware failures to file corruption to fire, flood, or theft etc.


Why is it important?

It doesn’t matter how big your business is, regular backups are essential to securing your company’s network. In fact, regular backups may arguably be the single most important step you take for preventing a network disaster.

Data backups help ensure that regardless of your current security strategy, you have secure and clean data to keep your business running.

Here are a few reasons why your business should perform data backups and implement a disaster recovery solution:

Failure to back up your data could cost you money

Regular backups are an insurance policy for your business. With so much of the modern business supported by computer networks, a loss of your network data can have a crippling financial effect on your business.

A survey of IT leaders from over 24 countries reported by Security Week found that incidents which led to data loss have increased by 400% in the last two years, for a combined loss of $1.7 trillion due to network downtime and data loss.

Ransomware can strike at any time

Once you’re hit with ransomware malware, your entire network is encrypted. At that point you’re locked out of your own network until you pay a ransom to hackers, usually with a crypto currency like Bitcoin.

Don’t assume that your small business might fall under the radar from this type of attack. Due to their lack of security, small businesses are often the prime targets for ransomware attackers. With a secure backup of your system, you can help avoid paying the ransom and simply restore your data before you were infected with ransomware.

Natural disasters could put you out of business

Statistics from FEMA indicate that 40% of businesses fail to open after suffering a natural disaster and additional 25% fail within a year. Part of the problem has to do with failure to back up data, leaving businesses starting from scratch following a disaster.

Unfortunately, many businesses still don’t perform proper backups. For example, one study found that 60% of small businesses don’t back up daily and many don’t perform backups at all.

Lost data can hurt your brand reputation

What businesses need to consider is that, data loss leads to a loss of customer trust. Being known as a company that has lost data, especially customer information, won’t do your business any favours.

In fact, having a poor reputation will likely lose you customers and may impact your organisation’s productivity since new employees might hesitate to join your company.

Preventive measures don’t always work

Businesses should take a proactive approach to cybersecurity by equipping themselves with network security solutions, strong firewall configurations, and patch management tools, but they also need solutions for mitigating data loss.

Small to medium businesses are clearly not immune to having their data stolen or encrypted by ransomware, but according to research by Nationwide Insurance, 68% of SMBs don’t have a disaster recovery plan.

Every organisation, big or small, needs to have a plan for mitigating the aftermath of natural disasters, server downtime, and other complex situations.

Peace of mind

Backups help you rebuild your network regardless what happens. Otherwise, you can lose important data like customer financial records, product information, payroll data, mailing lists and business plans. Backups ultimately allow you to focus your business efforts on what delivers value instead of always looking over your shoulder for a network security disaster.

With cost-effective backup strategies available from professional managed IT service providers like Custard Technical Services, there is simply no reason your business should go without a regular data backup policy.

The right backup strategy with Custard

Custard Technical Services is dedicated to ensuring secure backups as a part of managed IT support in Nottingham and the surrounding areas.

To find out more about working with an outsourced IT support provider on a secure data backup plan, give our friendly team a call on 0800 001 4166 or email us at [email protected].

About Custard Technical Services

Custard are a team of technicians, engineers, salespeople and directors (but above all, we’re a bunch of geeky gurus).

We’ve got over two decades of experience in the IT industry, delivering friendly jargon-free IT support and services for businesses across the East Midlands and the UK. We are a fast-growing company that support businesses across many different sectors, from manufacturing companies to charities.

We work to create a company culture that sustains a motivated workforce and encourages personal development to ensure our team thrive. Our employees are given opportunities to develop and learn new skills, attend team building events and are awarded for their dedication.